A Business-Savvy, Outcomes-Oriented Association Consultant

Cathy Lada, D.Sc., CAE, AAiP, helps associations connect the work that often lives in separate departments: marketing, technology, professional development, and membership. Over 20 years in the association world, including her time as a chief marketing and membership officer, she has seen how much stronger the member experience becomes when those pieces work together, and how often they don't. Today she helps associations adopt AI with the right guardrails in place, build learning that members actually use, and tell a clearer story about the value they offer, so they can grow and better serve their members and their missions. Cathy is a Certified Association Executive and an award-winning Association AI Professional, and she brings a teacher's patience and a researcher's respect for evidence to every engagement.