Turning Expertise Into Scalable Impact

Learning strategy, marketing systems, and AI-enabled knowledge programs

 for associations and mission-driven organizations. 

Dr. Catherine Lada, D.Sc., CAE, AAiP, is a marketing and learning & development executive with 15+ years of experience leading growth, branding, and member engagement for associations and small businesses. Her work combines audience insight, full-funnel marketing, and AI-powered innovation to drive real outcomes, not just activity. She holds a doctor of science in information systems & communications, a master's degree in public administration, a bachelor's degree in economics. Dr. Lada is a Certified Association Executive, and a certified Association AI Professional. You can reach her at cathylada@gmail.com.