A Marketing-Savvy, Outcomes-Oriented Architect

 Turning expertise into scalable professional knowledge products and campaigns 

Dr. Catherine Lada, D.Sc., CAE, AAiP  is an empathetic teacher (and life-long learner) with a marketer's spine and a researcher's discipline. Marketing taught her to reach people. Business taught her how to connect ideas to strategy, resources, revenue, and measurable outcomes. Education taught her to grow them. Technology lets her do both at scale.  Dr. Lada is a Certified Association Executive, and a certified Association AI Professional. You can reach her at cathylada@gmail.com.