I specialize in associations and small businesses, helping them create and execute marketing strategy. Read on for some of the services I can provide to help your organization reach its revenue, brand, and product goals. Read more about me.
I can provide fractional CMO services, fill in your interim role until you make a new hire, or take on turn-key projects in marketing, communications and membership.
Whether you need a few hours a week or month or have a project, my billing terms are flexible, from fixed-price and not-to-exceed contracts to retainers.
Fractional CMO Services
Individual Contributor Services
Marketing Tech Stack Services
Sponsorship & Non-Dues Revenue Services
Training & Development
Check out the mini case studies and services below.
I have led six association website redesign projects, and can help you quickly yet thoroughly uncover and document your needs, member needs, goals for the redesign/refresh, and more. You'll have an actionable road map you can work with a website designer or technology partner to implement.
I incorporate the best of business strategy and marketing strategy to create go-to-market plans that get results - exceeding marketing KPIs 27-58% consistently.
I've leveraged a "lean" approach to get the most impact with the least amount of effort. My campaign plans have increased business up to 60% for my clients.
Whether you're using Asana, Basecamp, Monday, or just an Excel sheet, I've developed best practices and templates that save time, money, and effort and align your whole team.
I've managed and launched countless programs over the years, in education, awards, member services, research, and more. I'm a master at creating and executing program management plans that yield real results.
I’ve led the process to gather business requirements and translate them into appropriate tech solutions since 2003, overhauling entire marketing tech stacks twice: email marketing automation, member databases, web content management systems, learning management systems. I've handled vendor identification, RFP writing, vendor rating and selection, and full project management in addition to leading cross-functional staff teams.
I also have created and executed website usability (UX) plans to drive specific website redesigns, created website member journey maps, rewritten all web content, created and executed content migration plans, and just about anything else you can think of when it comes to a website redesign.
I've managed and launched successful marketing departments of 2 to 8. I enjoy working individually with each team member to ensure they're set up for success - from onboarding through exit. My training programs are based on my knowledge of adult learning principles and deep experience in creating on-the-job training and job aids that improve efficiency and effectiveness. I'm a whiz at understanding what structure is needed, how to make it happen, and how to set up standard operating procedures and templates to execute upon.