Lada Consulting

Our Work

Real outcomes for real organizations

Marketing

Annual Conference Growth Strategy

A professional association was having challenges with its meeting brand and content, but a strong messaging system, multi-channel marketing campaign, and solid sponsorship prospectus helped sell out the conference three weeks prior to the event and exceed sponsorship goals by 13%.

57%
admissions sold in 6 weeks
49%
above registration goal
13%+
above sponsorship target
Associations often focus conference marketing on logistics; the most effective strategies focus on the professional outcomes attendees expect to achieve.
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Education

Increasing Learner ROI

Helped expand the value of webinars and conference education by creating an enhanced education model that gave learners practical tools to use after the session ended without adding association staff.

0
additional staff required
AI
powered production workflow
Up
member-reported learning transfer
Sometimes the highest-value education innovation is not a new event. It is a better way to help learners use what they have come to learn.
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Marketing

Creative Account-Based Marketing Campaign

A fun 3D drip mailing campaign reached buyers with decision-making power at pharmaceutical companies and contract research organizations. Exceeded marketing goals by 66% on a budget of less than $5,000.

28%
ROI on under $5K budget
66%
above marketing goals
18
targeted accounts reached
High-value stakeholders rarely respond to broad marketing campaigns. The most effective strategies prioritize targeted outreach and relationship-driven communication.
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Marketing

Go-to-Market Strategy for New Association Product

Created a branding strategy and go-to-market plan for an association's first live business benchmarking product, surpassing marketing KPIs by 27-58% within 3 months.

200K
impressions in 3 months
223%
increase in web traffic
76%
increase in click-through rate
Growth opportunities often already exist within an organization's reach. Strategic market analysis helps leaders prioritize investments where the potential for impact is strongest.
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Marketing

Member Website Experience Design

Led a multi-faceted user research process including think-aloud interviews, journey mapping, heat maps, and card sorting to achieve 100% staff buy-in for a new information architecture.

100%
staff buy-in achieved
10
think-aloud interviews conducted
360
degree view of usability
Digital experiences should reflect how users seek information, not how organizations structure their departments.
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Marketing

Market Opportunity Analysis and Go-to-Market Plan

Evaluated the profitability and social impact of six nonprofit social enterprises and created a market research and go-to-market plan for Oasis Community Kitchen in Pittsburgh.

7
target markets identified
3
social enterprise goals achieved
2021
kitchen launched and operating
Growth opportunities often already exist within an organization's reach. The challenge is identifying the segments where unmet needs intersect with the organization's expertise.
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Marketing

Sponsorship Sales Strategy

Redesigned sponsorship sell sheets for the American Animal Hospital Association so each opportunity could be presented individually and compellingly. Sales increased by 13% in the first few months.

13%
increase in sponsorship sales
1-page
sell sheet per opportunity
Up
upsell and cross-sell efficiency
Sponsors rarely buy exposure alone; they invest in access to a trusted audience and meaningful engagement opportunities.
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Education

Strategic Education Plan

Developed an association's first strategic education plan, grounding it in member needs, organizational priorities, and performance data, resulting in record-breaking conference attendance and a 50% increase in high-performing webinars.

40%
increase in webinars offered
50%
increase in high-performing webinars
28%
YoY growth in registrations
A strategic education plan can turn a collection of programs into a portfolio that performs better for both learners and the organization.
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Content

Repurposing Dense Content for Multimodal Outreach

Helped a certification body reach new and expanded audiences with multi-modal content derived from a dense whitepaper, achieving a 352% lift in Facebook engagement and 245% lift in LinkedIn engagement.

352%
lift in Facebook engagement
245%
lift in LinkedIn engagement
3
distinct audience segments reached
Whitepapers are a great avenue for disseminating research, but reach can be limited. Segment your audiences and develop assets designed to reach them where they are.
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Marketing

Personas and Value Propositions

An AI-powered workflow rebuilt an association's personas and value proposition from the ground up, validated by a member task force. Early results showed a 369% lift in email engagement.

369%
lift in email engagement
AI
powered persona workflow
Yes
member task force validated
When engagement falls, the instinct is to fix the message. Sometimes the harder question is whether you know who you are talking to and what they are actually trying to get done.
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Content

Stakeholder Messaging Map

Built a stakeholder messaging matrix for ONCB that translated one certification story into audience-specific messages for five distinct stakeholder groups, then used it as the backbone for a year-long, multi-channel campaign.

5
stakeholder segments mapped
10
month campaign calendar built
1
repeatable framework created
One core message rarely reaches five different stakeholders equally. Map what each audience actually wants first, then let the messaging matrix do the work.
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