I’m a fractional chief marketing officer (CMO) specializing in nonprofits and small business who devises the strategy, outlines the tactics, identifies the metrics – so all your team needs to do is execute and measure.
I have corporate and higher education experience as well as over 20 years of nonprofit work experience and over 10 years of nonprofit board experience in a variety of industries, including:
I have worked with:
Have a project? Need a fractional CMO?
I'm available for short- and long-term projects or fractional CMO work. My superpowers include getting up to speed quickly in new industries to create and execute impactful strategies for marketing, communications, and membership! I have a systems mindset and as a natural capacity builder, strengthen the teams I work with.
Want to virtually "meet" me?
Check out these videos & podcasts:
Training & education
I have a doctoral degree in information systems and communications, a master's in administration, and a bachelor's degree in economics. I have taught undergraduate courses and graduate courses in business, ethics, leadership, and marketing at AACSB-accredited universities. My full LinkedIn profile has the details.
I dove deep into social entrepreneurship to write my dissertation. My qualitative research focused on the drivers enterprising nonprofits and social enterprises use to increase their impact.
I earned my Certified Association Executive (CAE) certification from ASAE in 2022. Earners of the Certified Association Executive have demonstrated, through experience and passing an exam, that they have practical experience in association management and executive level knowledge in defined competencies.
And even though I'm a systems thinker and nonprofit strategist, I keep my various marketing and communications skills up-to-date, recently earning a certificate in digital marketing from HubSpot.
I currently serve on the ASAE Marketing Professionals Advisory Council, and chaired the Diversity and Inclusion subcommittee in 2021-2022. During that time, I led a DEI in marketing research project with some really great association colleagues, and published two articles on our research findings:
I also serve on the board of directors of the Alexandria Jaycees Foundation. In 2011 I was the founding president, and I was an active member and board member, including serving as president, of the Alexandria Jaycees. I was awarded the Lifetime Membership Award for service to the community by both the Virginia and Alexandria Jaycees.
I'm also currently serving on the marketing and communications committee of Association Women Technology Champions (AWTC).
I've also served on the boards of other nonprofits: New Sun Rising (Pittsburgh, PA), the Alexandria Jaycees, and the Massey Center for Entrepreneurship & Innovation at Robert Morris University.
Some fun stuff about me
As I life-long learner, I truly enjoy learning new things, from quantum physics (really, just the fun stuff like entanglement, a.k.a. "spooky action") to musicology to how to cook the perfect steak to learning about the mythology J.K. Rowling draws upon for her Harry Potter saga. At any given time I can be immersed in up to 7 books, making notes in all the margins! (just in my own books, of course!) I live with my senior rescue cat, Gracie.
I'm located in the Washington, DC metropolitan area and would love to talk with you about your marketing, communications, or membership needs.