Portfolio Highlights

Good marketing and experience design is more than the sum of its parts. The highlights below show work I've written, edited, and designed, but what I really love is how it all comes together: content, strategy, education, and execution working in sync. Here's a look at that in action through a few short case studies:

Scroll down to see examples of my writing, editing, design, and presentations.

WRITING

On writing well

“Clear thinking becomes clear writing; one can't exist without the other.”

― William Zinsser, On Writing Well: The Classic Guide to Writing Nonfiction

Below are a variety of things I've written and/or edited; you'll see examples of technical publications as well as feature stories and nonprofit communications.

Policies & Procedures

· Association AI Policy Sample (Clicking will download the sample policy.)

· Using Miro digital whiteboards

· How to download a Canva image

Magazine articles

· The Current Landscape of DEI Practices in Marketing, Associations Now (2022)

· How Association Marketing Pros Can Help Ensure Diverse Vendors and Accessible Content, Associations Now (2022)

· Paths to Progress for Women in Cold Chain Logistics, Refrigerated & Frozen Foods (2020)

· 129th IARW-WFLO Convention: Find solutions to business problems and opportunities to grow, COLD FACTS (2020)

· Telling the Chamber Story, Association of Chamber of Commerce Executives (2005) – Cover story

· Harnessing the Power of Energy Co-Ops, Association of Chamber of Commerce Executives (2007)

· Growing Future Political Leaders, Association of Chamber of Commerce Executives (2005)

· Return to Me , Association of Chamber of Commerce Executives (2004)

Social media

· All posts for ONCB from January 2025 - present

· Many posts on LinkedIn, X, and Facebook for the American Animal Hospital Association (see campaign snippet here), April 2022 through November 2022. (@AAHAHealthyPet)

· Most posts on LinkedIn, Twitter, and Facebook for the Global Cold Chain Alliance from August 2019 through November 2020. (@gccaorg)

White papers

· Shipping Temperature-Sensitive Materials: Considerations in Packaging Selection, Berlin Packaging (2014) (Updated by organization 2019)

Research publications

· Scaling Social Impact at New Sun Rising—An Overview, (2021)

· Themes and Issues Scaling Social Innovation as Reflected in the Stanford Social Innovation Review , (2015) [Dissertation]

Blog posts

(Most posts to GCCA.org Dec. 2019 through Jun. 2020 are mine.)

· IRS Provides Guidance on Recapturing Excess Employment Tax Credits, Global Cold Chain Alliance (2020)

· Final Virginia Workplace Safety Standards for COVID-19 Pandemic, Global Cold Chain Alliance (2020)

· Thinking of Starting a Nonprofit? Increase Your Chances of Success, (2015)

· Pivot Your Thinking: Solving Problems in the Social Sector, (2015)

· Berlin Dangerous Goods: DG Dialogue posts (2012-2015)

EDITING

Magazines

· Cold Facts magazine, Editor, Global Cold Chain Alliance (2020)

· Chamber Executive magazine, Editor-in-Chief and contributor, Association of Chamber of Commerce Executives (2005-2009)

Books

· A Guide to Intercity Visits: Community Development Through Leadership Exchange, Association of Chamber of Commerce Executives (2008)

· Essentials of Membership Development, Association of Chamber of Commerce Executives (2005)

· Career Building for the Chamber Professional, Association of Chamber of Commerce Executives (2005)

White papers

· Talking with the Press About COVID, Global Cold Chain Alliance (2020)

· Cold Storage Transcritical CO2 Refrigeration Systems White Paper, Global Cold Chain Alliance (2020)

Surveys, market research

· Warehouse General Manager Job Task Analysis/Job Description, Global Cold Chain Alliance (2020)

· 2020 COVID-19 Cold Chain Business Impact Survey Summary, Global Cold Chain Alliance (2020)

· 2020 IARW North American Warehouse Employee Turnover Survey, Global Cold Chain Alliance (2020)

· Workplace Safety Survey, Global Cold Chain Alliance (2020)

Academic peer reviewer

· What do social entrepreneurs need to walk their talk? Understanding attitude-behavior gap in social impact assessment practice, Nonprofit Management & Leadership (2017)

· Issues in Information Systems (2016 – 2017)