Portfolio Highlights

“Clear thinking becomes clear writing; one can't exist without the other.”

― William Zinsser, On Writing Well: The Classic Guide to Writing Nonfiction 

Creating and executing successful integrated, multi-channel marketing/communications plans is my super power. I'm also a seasoned copywriter and storyteller who uses content marketing to inform, educate, persuade, and connect. I help my teams apply agile marketing validated with data analytics. 

Below are a variety of things I've written and/or edited; you'll see examples of technical publications  as well as feature stories and nonprofit communications.

 · The Current Landscape of DEI Practices in Marketing, Associations Now (2022)

 · How Association Marketing Pros Can Help Ensure Diverse Vendors and Accessible Content, Associations Now (2022)

 · Paths to Progress for Women in Cold Chain Logistics, Refrigerated & Frozen Foods (2020)

 ·  129th IARW-WFLO Convention: Find solutions to business problems and opportunities to grow, COLD FACTS (2020)

· Balancing the Ask, Association of Chamber of Commerce Executives (2006) (co-authored) – Cover story

· Telling the Chamber Story, Association of Chamber of Commerce Executives (2005) – Cover story

· Harnessing the Power of Energy Co-Ops, Association of Chamber of Commerce Executives (2007)

· Game, Set and Match: Better “Net” Play, Association of Chamber of Commerce Executives (2005)

· Growing Future Political Leaders, Association of Chamber of Commerce Executives (2005)

· Return to Me, Association of Chamber of Commerce Executives (2004)

· All posts on LinkedIn, Twitter (@cathylada), and Instagram (cathy.lada)

· Many posts on LinkedIn, Twitter, and Facebook for the American Animal Hospital Association (see campaign snippet here), April 2022 through November 2022. (@AAHAHealthyPet)

· Most posts on LinkedIn, Twitter, and Facebook for the Global Cold Chain Alliance from August 2019 through November 2020.  (@gccaorg)

· Shipping Temperature-Sensitive Materials: Considerations in Packaging Selection, Berlin Packaging (2014) (Updated by organization 2019)

· Over $4 million in grant applications for a behavioral health agency

· More than $2 million in grant applications for a community-based economic development nonprofit

· Scaling Social Impact at New Sun Rising—An Overview, (2021) 

· Themes and Issues Scaling Social Innovation as Reflected in the Stanford Social Innovation Review, (2015) [Dissertation]

· A Case for the Social Enterprise Community to Build a Data Warehouse and Adopt BI Tools,  Issues in Information Systems (2014)

·  All membership and accreditation content on aaha.org (see case study and content) (2022)

·  All AAHA Benchmarking content on aaha.org (2022)

·  Content too numerous to list for six additional associations (2010 - 2023)

(Most posts to GCCA.org  Dec. 2019 through Jun. 2020 are mine.)

 · IRS Provides Guidance on Recapturing Excess Employment Tax Credits, Global Cold Chain Alliance (2020)

· Final Virginia Workplace Safety Standards for COVID-19 Pandemic, Global Cold Chain Alliance (2020)

· Thinking of Starting a Nonprofit? Increase Your Chances of Success, (2015)

· Pivot Your Thinking: Solving Problems in the Social Sector, (2015)

· Berlin Dangerous Goods: DG Dialogue posts (2012-2015)

(Most press releases on GCCA.org Oct. 2019 through Aug. 2020 are mine) 

 · Largest Agricultural Organization in Mexico and GCCA Sign Partnership Agreement, Global Cold Chain Alliance (2020)

· Blockchain in the Supply Chain Expert Fugate Joins Cold Chain Industry Scientific Advisory Council, Global Cold Chain Alliance (2020)

· Transcritical CO2 Refrigeration is Applied to the Cold Storage Industry, Global Cold Chain Alliance (2020)