Go-To-Market Plans

Whether it's an annual conference or a new strategic initiative, you need an actionable go-to-market plan that yields results. Mine are proven to surpass KPIs by 28-57%. 

Plans for:

• Annual conferences (see case study)
• New products (see case study)
• New services
• Membership acquisition, engagement, or retention
• Strategic initiatives
• Joint ventures and partnerships

I will work with you and your team to create a go-to-market plan to:

• Sell events, products, and services
• Gain market share
• Increase your brand footprint
• Enhance your brand reputation

My plans contain:

1. Executive summary
2. Goals - organizational, product, marketing
3. Product/service/initiative overview and details
4. Porter's 5 Forces Analysis - competitors, substitutes, suppliers, buyers, potential new entrants
5. PESTLE/STEEP analysis - political, economic, social, technical, legal, and environmental concerns
6. Organizational barriers and accelerators
7. Market sizing and characteristics
8. Competitive analysis - pricing, benefits/features
9. Messaging architecture to guide all copywriting
10. Key messaging for up to three value propositions
11. Marketing plan - target audiences with personas, messages, channels, tactics
12. Pricing and margin analysis and recommendations

Optional add-ons include:

• Researched-based product name suggestions
• Evidence-based product tagline options
• Integrated marketing/communications/sales campaign ideas
• Copywriting - collateral, web, social, executive communications
• Lead acquisition / demand generation assistance

Complete the form below to initiate a conversation today!