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Marketing
Creative Account-Based Marketing Campaign
A fun 3D drip mailing campaign reached buyers with decision-making power at pharmaceutical companies and contract research organizations. Exceeded marketing goals by 66% on a budget of less than $5,000.
28%
ROI on under $5K budget
66%
above marketing goals
18
targeted accounts reached
The Challenge
Phone calls, email, geofencing campaigns, and direct mail to reach buyers at 18 targeted companies had all failed.
The Approach
A 3D direct mail drip campaign over a 3-week period featured an eye-catching rubber melted ice cream cone, a soft-sided cooler, and a gift card for a real ice cream cone.
The Results
28% ROI on a budget of less than $5,000. Exceeded marketing goals by 66%. Built a new foundation for long-term relationships.