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Marketing
Go-to-Market Strategy for New Association Product
Created a branding strategy and go-to-market plan for an association's first live business benchmarking product, surpassing marketing KPIs by 27-58% within 3 months.
200K
impressions in 3 months
223%
increase in web traffic
76%
increase in click-through rate
The Challenge
An association made a six-figure investment in a tech-enabled data product and needed to meet aggressive sales goals while educating users on how to access and apply the data.
The Approach
A multichannel marketing campaign designed to generate buzz, gain early adopters, gather product feedback, and differentiate the product from its competitor.
The Results
200,000 impressions across email and social within three months. 223% increase in web traffic in two months. 76% increase in click-through rate.