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Marketing
Market Opportunity Analysis and Go-to-Market Plan
Evaluated the profitability and social impact of six nonprofit social enterprises and created a market research and go-to-market plan for Oasis Community Kitchen in Pittsburgh.
7
target markets identified
3
social enterprise goals achieved
2021
kitchen launched and operating
The Challenge
The Oasis Project had a location and preliminary budget for a commercial kitchen but lacked specific plans to build out product features, identify target markets, or expand revenue.
The Approach
Conducted competitor analysis, environmental scan, customer interviews, and a survey. Created a lean social business model canvas, theory of change, and a 9-week training program for local food entrepreneurs.
The Results
Oasis Community Kitchen launched in late 2021 and is now in operation, expanding catering, providing food entrepreneur training, and renting space to local food entrepreneurs.