Sponsorship Sales Strategy
Redesigned sponsorship sell sheets for the American Animal Hospital Association so each opportunity could be presented individually and compellingly. Sales increased by 13% in the first few months.
The Challenge
The association had a media kit outlining various sponsorship opportunities, but it lacked individual sell sheets, making it challenging to upsell and cross-sell without overwhelming sponsors.
The Approach
Created a redesigned template for sponsorship sell sheets that condensed each opportunity into a one-page document including market size, audience characteristics, and context about the broader package.
The Results
With each item in the media kit transformed into its own sell sheet, the sponsorship team could efficiently email targeted materials to potential sponsors. Sales increased by 13%.