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Stakeholder Messaging Map
Built a stakeholder messaging matrix for ONCB that translated one certification story into audience-specific messages for five distinct stakeholder groups, then used it as the backbone for a year-long, multi-channel campaign.
5
stakeholder segments mapped
10
month campaign calendar built
1
repeatable framework created
The Challenge
ONCB had real research behind its certification but no consistent way to apply that research across five audiences with very different motivations.
The Approach
Built a messaging matrix with one core brand voice, then three tailored key messages, proof points, and taglines per audience. Used it as the foundation for a ten-month campaign calendar.
The Results
ONCB gained a repeatable framework to translate one certification story into five audience-specific conversations, and a tactical calendar that turns that map into action month after month.