Marketing

Personas and Value Propositions

An AI-powered workflow rebuilt an association's personas and value proposition from the ground up, validated by a member task force. Early results showed a 369% lift in email engagement.

369%

lift in email engagement

powered persona workflow

Yes

member task force validated

The Challenge

An association was seeing declining email engagement, retention, and new member growth over several years. The value proposition was no longer landing.

The Approach

Built an AI-powered workflow to analyze member data and feedback, draft fresh personas, and generate options for a new value proposition. Validated with a member task force before anything went live.

The Results

Early results showed a 369% lift in email engagement once the new personas and value proposition went live.