Catherine A. Lada, D.Sc., CAE

Catherine A. Lada, D.Sc., CAECatherine A. Lada, D.Sc., CAECatherine A. Lada, D.Sc., CAE

Catherine A. Lada, D.Sc., CAE

Catherine A. Lada, D.Sc., CAECatherine A. Lada, D.Sc., CAECatherine A. Lada, D.Sc., CAE
  • Home
  • About
  • Portfolio
  • Blog
  • Services
  • Case Studies
    • Conference Marketing Plan
    • Account-Based Marketing
    • Go-To-Market Plan
    • Member Website Journey
    • Market Identification
    • Sponsorship Sell Sheets
  • Book Time with Cathy
  • AI in Marketing ebook
  • More
    • Home
    • About
    • Portfolio
    • Blog
    • Services
    • Case Studies
      • Conference Marketing Plan
      • Account-Based Marketing
      • Go-To-Market Plan
      • Member Website Journey
      • Market Identification
      • Sponsorship Sell Sheets
    • Book Time with Cathy
    • AI in Marketing ebook

  • Home
  • About
  • Portfolio
  • Blog
  • Services
  • Case Studies
    • Conference Marketing Plan
    • Account-Based Marketing
    • Go-To-Market Plan
    • Member Website Journey
    • Market Identification
    • Sponsorship Sell Sheets
  • Book Time with Cathy
  • AI in Marketing ebook

Website Refresh Discovery & Analysis

Engage me to completely redesign your website or simply to refresh its content, look, and functionality. 


A great member or user experience on your website begins with setting the stage: what are your goals, and what experiences are you hoping to deliver to members or users? What is it that they want to accomplish on your site? 


To find answers, I employ a combination of qualitative and quantitative analysis, conducting primary research such as interviews and focus groups along with reviewing secondary data such as Google Analytics and results from site auditing tools. I also can conduct usability tests with members - check out this quick case study. 


Once answers to those questions are found, I will dig into whether your site is delivering on those expectations. Below are several areas of inquiry that I typically cover in a website discovery and analysis engagement for a refresh or a complete redesign. 


Overview

• What is working and what is not working on your website?

• What are the primary drivers of the refresh? What do you hope to gain?

• Are there websites you find particularly engaging that you wish your site could emulate?


Organizational Assessment

• What is your mission? Has it changed recently? 

• What are your key initiatives? 

• Who are your target audiences? 

• Are there secondary audiences the website needs to serve?

• What is the purpose of your website?


User Expectations

• What tasks are users hoping to accomplish on your website?

• How well does your site measure user expectations?

• What tasks can users complete on competing websites that they cannot perform on yours?


Content Assessment

• At a high level, how much of the content is outdated?

• At a high level, how much of the content needs to be rewritten? For what reasons?

• How much (or how little) does your current content reflect your current brand?

• Do you have a web writing style guide?

• Do you have a brand guide? Does your site reflect it?

• Are the images and video high-quality and representative?

• Are you consistently ranking in searches where you want or need to be on key pages?

• Do you have content that generates action?

• Is the content written in the second person?

• Are good grammar, spelling, and business writing principles followed?

• Do you use headings, subheadings, bullets, colors, and other stylistic features to break up long blocks of text?

• Do you avoid using underline to decorate text that is not hyperlinked?


Brand Assessment

• What are your brand pillars? 

• What is your brand personality? Does your website support it?

• Do you have sections of the website devoted to your mission and key activities?

• Do you have a brand guide? Is the website in compliance?

• What is your tagline? Does your website deliver on your organization brand promise?


Competitive Assessment

• Does a SWOT analysis of competitor websites clearly show superiority?

• What do competing sites do that your site should do?


Accessibility

• Is your content WCAG 2.1 optimized?

  • Images have <alt> text
  • Text can be resized to 200% without loss of content or function
  • Color contrast is sufficient (at least at least 4.5:1; 3:1 for user interface components)
  • Links have <alt> descriptions
  • Page titles are clear and helpful
  • Videos have captions available
  • Users have access to audio description for video content
  • Tables, charts, and graphs are also presented in narrative form
  • User controls exist to pause, stop, start, change the timing, or hide automatic or dynamic content
  • The site follows a logical structure (menus)

• The website is optimized for mobile


Technical Assessment

• Does your website follow https protocols?

• Is the average page load time 3 seconds or less?

• Are there minimal 4XX errors?

• Is SSO working properly across the website?

• Are all integrations working properly across the website?


Contact Us About Your Website Project

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Alexandria, Virginia, United States

Copyright © 2024 Catherine A. Lada - All Rights Reserved.

Contact me at cathylada@gmail.com

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