Engage me to completely redesign your website or simply to refresh its content, look, and functionality.
A great member or user experience on your website begins with setting the stage: what are your goals, and what experiences are you hoping to deliver to members or users? What is it that they want to accomplish on your site?
To find answers, I employ a combination of qualitative and quantitative analysis, conducting primary research such as interviews and focus groups along with reviewing secondary data such as Google Analytics and results from site auditing tools. I also can conduct usability tests with members - check out this quick case study.
Once answers to those questions are found, I will dig into whether your site is delivering on those expectations. Below are several areas of inquiry that I typically cover in a website discovery and analysis engagement for a refresh or a complete redesign.
• What is working and what is not working on your website?
• What are the primary drivers of the refresh? What do you hope to gain?
• Are there websites you find particularly engaging that you wish your site could emulate?
• What is your mission? Has it changed recently?
• What are your key initiatives?
• Who are your target audiences?
• Are there secondary audiences the website needs to serve?
• What is the purpose of your website?
• What tasks are users hoping to accomplish on your website?
• How well does your site measure user expectations?
• What tasks can users complete on competing websites that they cannot perform on yours?
• At a high level, how much of the content is outdated?
• At a high level, how much of the content needs to be rewritten? For what reasons?
• How much (or how little) does your current content reflect your current brand?
• Do you have a web writing style guide?
• Do you have a brand guide? Does your site reflect it?
• Are the images and video high-quality and representative?
• Are you consistently ranking in searches where you want or need to be on key pages?
• Do you have content that generates action?
• Is the content written in the second person?
• Are good grammar, spelling, and business writing principles followed?
• Do you use headings, subheadings, bullets, colors, and other stylistic features to break up long blocks of text?
• Do you avoid using underline to decorate text that is not hyperlinked?
• What are your brand pillars?
• What is your brand personality? Does your website support it?
• Do you have sections of the website devoted to your mission and key activities?
• Do you have a brand guide? Is the website in compliance?
• What is your tagline? Does your website deliver on your organization brand promise?
• Does a SWOT analysis of competitor websites clearly show superiority?
• What do competing sites do that your site should do?
• Is your content WCAG 2.1 optimized?
• The website is optimized for mobile
• Does your website follow https protocols?
• Is the average page load time 3 seconds or less?
• Are there minimal 4XX errors?
• Is SSO working properly across the website?
• Are all integrations working properly across the website?
Alexandria, Virginia, United States