Strategic Education Plan
Developed an association's first strategic education plan, grounding it in member needs, organizational priorities, and performance data, resulting in record-breaking conference attendance and a 50% increase in high-performing webinars.
The Challenge
The education portfolio had grown over time without a clear strategic framework. Leadership needed a better way to align education with enterprise priorities and make smarter decisions about programming.
The Approach
Led development of the organization's first strategic education plan. Redesigned the webinar portfolio using learner engagement data, personas, and metrics. Introduced generative AI and a custom GPT to streamline educational session work.
The Results
40% increase in the number of webinars. 50% increase in high-performing webinars. 28% year-over-year growth in webinar registrations. Record-breaking annual conference attendance.