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Content
Repurposing Dense Content for Multimodal Outreach
Helped a certification body reach new and expanded audiences with multi-modal content derived from a dense whitepaper, achieving a 352% lift in Facebook engagement and 245% lift in LinkedIn engagement.
352%
lift in Facebook engagement
245%
lift in LinkedIn engagement
3
distinct audience segments reached
The Challenge
The certification body had a lengthy, academic-style whitepaper on the value of nursing certification that suffered from poor readership and did not resonate with its three target audiences.
The Approach
Created a scalable AI-driven workflow to extract key messages, then produced infographics, short videos, media pitches, blog posts, and articles tailored to each audience.
The Results
352% lift in Facebook engagement and 245% lift in LinkedIn engagement within months. Significant increase in page views to the certification web portal.