Whether it's an annual conference or a new strategic initiative, you need an actionable go-to-market plan that yields results. Mine are proven to surpass KPIs by 28-57%.
Plans for:
- Annual conferences (see case study)
- New products (see case study)
- New services and products
- Membership acquisition, engagement, or retention
- Strategic initiatives
- Joint ventures and partnerships
I will work with you and your team to create a go-to-market plan to:
- Sell events, products, and services
- Gain market share
- Increase your brand footprint
- Enhance your brand reputation
My plans contain:
- Executive summary
- Goals - organizational, product, marketing
- Product/service/initiative overview and details
- Porter's 5 Forces Analysis - competitors, substitutes, suppliers, buyers, potential new entrants
- PESTLE/STEEP analysis - political, economic, social, technical, legal, and environmental concerns
- Organizational barriers and accelerators
- Market sizing and characteristics
- Competitive analysis - pricing, benefits/features
- Messaging architecture to guide all copywriting
- Key messaging for up to three value propositions
- Marketing plan - target audiences with personas, messages, channels, tactics
- Pricing and margin analysis and recommendations
Optional add-ons include:
- Researched-based product name suggestions
- Evidence-based product tagline options
- Integrated marketing/communications/sales campaign ideas
- Copywriting - collateral, web, social, executive communications
- Lead acquisition / demand generation assistance
Book some time to chat or contact me via email to start a conversation!